For us, qualitative customer insights means never losing the human voices behind the data.

Whether we’re your co-pilots on a new product, or helping you activate a stuck brand, there are a few things you can rely on.

Firstly, we dedicate time to fully understanding what you need and how you like to work.

This means listening.

It also means immersing ourselves in the specific market you operate in.

Secondly, we’ll never settle for surface level insights. Our primary research is custom designed to meet your challenge.

Although we make use of tech and AI, placing insights within a meaningful narrative isn’t something that machines are capable of doing. Not yet, anyway.

Our Director-only team draws on varied models of thinking and a range of experts across the globe, from anthropologists to ethnographers.

While we’re working together, you can rely on us to lessen the load on you.

We’ll facilitate discussions with your internal team, manage external stakeholders and give you what you need to excel in your work.

Finally, by the time it reaches you, complex data has been distilled into its simplest form - and placed within its living context.

The result is a new way of thinking. Simple, concise, meaningful insights to inspire positive change.