This Notice was last updated on: Aug 23rd 2023


At Narrative Health LLC (“Narrative Health”) we take your privacy very seriously. Our Privacy Notice sets out how we use your personal data and your rights in relation to the personal data we hold.

This Privacy Notice (“Notice) applies to Narrative Health LLC (“Narrative Health”). This Notice adopts the fundamental principles of the EU’s General Data Protection Regulation (“GDPR”) as the minimum standard to which Narrative Health, its employees, and suppliers adhere. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

California residents who participate in our research  studies are directed to review our CCPA Privacy Statement which is located at the end of this Notice.


Narrative Health complies with the EU-U.S. Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework and the Swiss-U.S. Data Privacy Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union, the United Kingdom and Switzerland to the United States, respectively.

Narrative Health has certified to the Department of Commerce that it adheres to the DPF Principles for data protection: notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, and recourse, enforcement and liability for personal data submitted by data subjects in the European Union, United Kingdom and Switzerland and our Data Privacy Framework self-certification is available here.

If there is any conflict between the terms in this Notice and the DPF Principles, the DPF Principles shall govern.

Narrative Health acknowledges that as a participant in the DPF Framework it is under the enforcement authority of the Federal Trade Commission.

To learn more about the Data Privacy Framework program, please visit

Narrative Health is not relying on the DPF as a legal mechanism for cross-border transfers of personal data.  We may process personal data relating to individuals in the United Kingdom, Switzerland and in the EU via other compliance mechanisms, including data processing agreements based on the EU Standard Contractual Clauses or via other legal bases as outlined in the HOW WILL WE USE YOUR DATA? section of this Notice.



We may collect and process the following data about you:



 The following is typical of the personal data collected, held, and processed by Narrative Health:

Narrative Health may occasionally collect, hold, and process the following personal data; this use will be dependent on the methodology, topic, and purpose of the market research study, as well as the types of research participants being interviewed:

We may also collect sensitive/special category data, with your consent, for research purposes including:


Narrative Health uses the personal data we collect for the following purposes:

Personal data will be processed and collected lawfully, fairly and in a transparent manner. Narrative Health will not process personal data in a way that is incompatible with the purposes for which it has been collected or subsequently authorized.  We will take reasonable steps to ensure that personal data is reliable for its intended use, accurate, complete, and current. We use reasonable efforts to maintain the accuracy and integrity of personal data and to update it as appropriate.

Our legal bases for the processing of your personal data may fall into one of the following categories:


When we rely on consent for the processing of personal data, we will inform you of this fact and gain your consent for how your data will be used and handled. If we collect personal data as part of the research project we are conducting, we will obtain your consent at the time of the project as per our industry association guidelines and codes of conduct.  If sensitive/special category data is included in the collection, we will collect your explicit consent for its processing.

You are free to withdraw or modify your consent at any time. Simply email us at or contact us by phone +1-917-702-0241.

Legitimate interest

We also process personal data to pursue the legitimate business interests of Narrative Health and our clients. Our ‘legitimate interests’ include providing healthcare market research services and ensuring that Narrative Health is run in a professional and sustainable manner in accordance with relevant ethical, legal and regulatory duties and requirements.  We ensure that such processing is in balance with the rights and expectations of the data subjects whose personal data will be processed under this legal basis.


We may also process personal data if the processing is necessary for a contract we have with the data subject.


We will not sell, share, transfer, or rent any Personal data to any third parties in ways different from what is disclosed in this Notice. Except as otherwise outlined in this Notice, we disclose personal data only to third parties who reasonably need to know such data. Such recipients must agree to abide by confidentiality obligations.

Narrative Health recognizes its potential liability in cases of onward transfer to third parties and will ensure that any third party to whom we disclose personal data provides the same level of privacy protection as is required by the applicable data protection regulations and agrees in writing to provide an adequate level of privacy protection.

We may disclose your personal data to:

In addition, we may disclose your personal data to:


The data that we collect from you is stored securely on encrypted servers. It may be transferred to and stored at a destination outside your home country, and it may also be processed by our team operating outside of the United States who work with us in the United Kingdom and Europe or via our suppliers.

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Notice. Despite these precautions, no data security safeguards guarantee 100% security all of the time.


Your personal data will not be kept for longer than is required for the purpose of processing or is required per applicable law.

Information related to our market research activities, including adverse reporting data and its source materials, may be held up to 10 years or per the guidelines dictated by the contractual terms of our clients if they are different from our internal retention guidelines. We retain personal data such as research participant contact details only for as long as is required per the related processing.

For more information on our retention guidelines, you can contact us at


We commit to resolving individuals’ complaints related to our privacy practices or our collection, or use, or disclosure of personal data.  An individual may file a privacy complaint by connecting with us via email, phone or postal mail as noted in the HOW TO CONTACT US section of this Notice.

Further, individuals with questions or concerns about the use or disclosure of their Personal Data should contact us as outlined in the HOW TO CONTACT US section of this Notice

If an EU or Swiss individual’s complaint cannot be satisfied through our internal complaint process, the individual may bring a complaint before the INSIGHTS ASSOCIATION DATA PRIVACY FRAMEWORK SERVICES PROGRAM, a non-profit alternative dispute resolution provider located in the United States and operated by the Insights Association. The INSIGHTS ASSOCIATION DPF SERVICES PROGRAM is designed to handle eligible complaints brought by EU, UK and Swiss citizens about DPF Principles.  If you have any complaints regarding our compliance with the DPF you should first contact us (as provided above).

If contacting us does not resolve your complaint or you do not receive timely acknowledgement of your complaint, please visit the INSIGHTS ASSOCIATION DPF SERIVCES PROGRAM website at  for more information and to file a complaint.  We will cooperate with the independent dispute resolution mechanism to resolve any complaint that is not resolved through our internal processes.  Please note that if an individual’s complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a DPF Panel.


Any changes we may make to this Notice will be posted on this page and date stamped. We will notify you if we make changes that materially affect the way we handle personal data previously collected, and we will allow you to choose whether your personal data may be used in any materially different manner. If there is anything you are no longer happy with, please feel free to access your rights as set out above, but by continuing to allow us to hold your information you are accepting any changes made to this Notice.


Questions, comments, and requests regarding this Notice should be addressed to

Alternatively, you may call us at: +1-917-702-0241

Or write to us at:

Narrative Health LLC
188 Grand Street, 2nd & 3rd Floor #39
New York, NY 10013
United States

Attn: Avanti Ananthram, Managing Director

United Kingdom

Our UK entity, Narrative Health Ltd, is registered with the Information Commissioner’s Office in the United Kingdom as a Data Controller in accordance with the provisions of the Data Protection Act 2018. Further details of the registration are available at

Registered company name: Narrative Health Ltd

Registered company 9221091

20-22 Wenlock Road, London, N1 7GU, United Kingdom

+44 (0) 203 397 9900

EU Data Protection Representative:

Our data protection representative for the European Union is:



10 Calle Siete Picos,
Madrid, 28002



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This PRIVACY STATEMENT FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Notice of Narrative Health LLC (“Narrative Health”).  We adopt this statement to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this statement.

Information which we collect

You can review the types of Personal Information which we collect in our Privacy Notice which precedes this statement, as well as in the chart below.

Category Examples Collected
A. Identifiers. A real name, postal address, online identifier, Internet Protocol address, email address,  or other similar identifiers. Yes
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, , physical characteristics or description, address, telephone number, education, employment, , medical information, or health insurance information. Some personal information included in this category may overlap with other categories. Yes
C. Protected classification characteristics under California or federal law. Age (40 years or older), race, color, national origin, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation. Yes
D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.  No
E. Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, faceprints  and iris or retina scans. (e.g. facial coding and eye tracking for research purposes)
F. Internet or other similar network activity. Information on a consumer’s interaction with a website, or application. Yes
G. Geolocation data. Physical location or movements. No
H. Sensory data. Audio, visual information. Yes
I. Professional or employment-related information. Current or past job history. Yes
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. No
K. Inferences drawn from other personal information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. No

Use of your Personal Information

Narrative Health uses Personal Information that it collects in its market research activities for the following business purposes, without limitation:

Disclosure of  Personal Information for a Business Purpose

We may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.

We disclose your Personal Information for a business purpose to the following categories of third parties:

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a business purpose:

Your Rights and Choices

Pursuant to the CCPA and subject to certain exceptions and limitations, California residents may contact us to exercise their rights with respect to certain Personal Information that we hold about them.

To the extent these rights may apply to you, they are described below.

Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that we provide you with details about the Personal Information we collect, use, disclose and sell.

You may contact us at by email at to, via phone at +1-917-702-0241 or via postal mail at Narrative Health LLC, 188 Grand Street, 2nd & 3rd Floor #39, New York, NY 10013, Attn: Avanti Ananthram, Managing Director

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable request related to your Personal Information.

As part of this process, we may ask to verify your identity. Your request must

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.  Making a verifiable request does not require you to create an account with us.  We will only use Personal Information provided in a verifiable request to verify your identity or authority to make the request.

In connection with this request, you are entitled to receive the following

Because we have disclosed or sold (as those words are defined in the CCPA) Personal Information to third parties in the last 12 months, you are also entitled to receive:

Right to Request Deletion of Personal Information

You have the right to request deletion of the Personal Information we have collected about you (subject to some exceptions).  You can submit your request as described above, and we reserve the right to conduct the verification described above.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you for exercising any of your CCPA rights.  Unless permitted by the CCPA, we will not

Right to Opt-Out of Sale of Personal Information

The term “sell” in the CCPA is defined broadly as “…selling, renting, releasing, disclosing, disseminating, making available, transferring… a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.”

While Narrative Health may share your Personal Information with your consent as outlined in our Privacy Notice, there may be limited instances where our sharing of information may be considered a “sale” under CCPA.

You have the right to opt-out of the sale of your Personal Information. You can also submit a request by email at to, via phone at +1-917-702-0241 or via postal mail at Narrative Health LLC, 188 Grand Street, 2nd & 3rd Floor #39, New York, NY 10013, Attn: Avanti Ananthram, Managing Director.

Please be advised that if you exercise this right, it may affect our ability to offer you opportunities to participate in our research studies.

Financial Incentives

Narrative Health provides Healthcare Professionals, Patients, Caregivers and others with the opportunity to participate in market research studies.

If you participate in a study that we sponsor, the recruitment agency who manages your participation will provide you with financial incentives which can be in the form of cash, vouchers, gift cards and/or reward points or other options.

By accepting these financial incentives, you agree that these considerations represent fair value for your participation in the research studies you complete for us.

Response Timing and Format

We endeavor to respond to a verifiable request within 45 days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding receipt of a verifiable request.  The response we provide will also explain the reasons we cannot comply with a verifiable request, if applicable.

We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Changes to this Notice

This Notice may be amended from time to time, consistent with applicable data protection and privacy laws and principles. We will notify you if we make changes that materially affect the way we handle Personal Information previously collected, and we will allow you to choose whether their Personal Information may be used in any materially different manner.

Contact Information

If you have any questions or comments about this notice, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at, via phone at +1-917-702-0241 or via postal mail at Narrative Health LLC, 188 Grand Street, 2nd & 3rd Floor #39, New York, NY 10013, Attn: Avanti Ananthram, Managing Director.